Final Year Branding Project

This project was a comprehensive branding assignment completed during my bachelor’s degree. I developed a full visual identity for a fictional adoption agency—from logo design and typography to stationery, merchandise, and a full suite of advertising assets including print and transit ads and much more as shown below.

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The goal was to build a cohesive brand system that felt warm, approachable, and emotionally engaging. Every touchpoint was designed to create trust and connection at first glance.

 

Tools used: Adobe Photoshop, Illustrator, and InDesign.