As part of a Design Bridge brief during my Master’s, I reimagined Nespresso through an unexpected lens: mental health and emotional connection within young families. Targeting parents and children, I developed a conceptual product line—The Nespresso Mental Health Kit—designed to foster better communication, emotional literacy, and stronger parent-child bonds.

The design solution involved interactive packaging, accessible illustrations, and playful educational tools. Research played a key role in shaping the outcomes, helping me understand behavioral patterns, emotional triggers, and branding language that resonates with families.

This project challenged me to stretch Nespresso’s brand into unfamiliar territory—balancing emotional storytelling with visual strategy, and creating a concept that felt both nurturing and brand-relevant.

 

Tools used: Adobe Illustrator, Photoshop, and InDesign.